A link (also known as a web link) is a reference used to navigate from one Web page or Web resource to another with one click. The web link definition contains internal links – these link to other pages within the website – and external links – these link to other websites. Web links enhance the navigation, lead to helpful information and assist search engines determine the relationships between web pages. When executed strategically, they also help boost website authority and SEO performance. Web links are crucial elements in any modern website, ensuring the seamless navigation of users.